Live and Local

Jox, WJOX sports talk

Cumulus Radio’s David Walls looks at it as a simple equation. Live radio with a local orientation and commitment equals success. That’s not written down in an algebra book, but, as far as Walls is concerned, it plays out every day over the airwaves of Birmingham.

“I’ve lived here my whole life,” he says, “and I can’t think of any station that has been able to cover the city 100 percent of the time, and that is what we are trying to do. We have had people come in at midnight when something big breaks in the news.

“Live and local is the key,” Walls continues. “We just keep pounding on that. We want to be able to cover something that breaks in Trussville. We can be there in 20 minutes and report on it in our newsroom.


“Our goal is twofold: to dominate the spoken word in the city with Jox  94.5 and Talk 99.5. The other is to provide an excellent choice to reach the African-American community in Hot 107.7, a station that does that very well.”

Approximately 245 million people  are reached each week through Cumulus’ 447 owned-and-operated stations broadcasting in 90 U.S. media markets (including eight of the top 10), 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more.

WZRR, Talk 99.5 FM

Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events.

“I am honored and grateful to have the opportunity to work for a company that combines great stations with great people,” Walls says. “I look forward to building on the success and the tremendous work already happening in the building. Together, we can win big and have fun getting it done.



  • Core Demo – Men 25-54
  • Format – sports talk
  • The station is 75% male
  •  25% female
  • 31% of their audience has HHI of $100,000+
  • 45% has a college degree or higher

WUHT FM Hot 107.7

  • Core Demo – Women 25-54
  • Format – Urban Adult Contemporary
  • The station is 60% female and 40% male
  • 56% has some college or a college degree

WZRR, Talk 99.5 FM

  • Format – news talk
  • Live personalities from 6 a.m  to 7 p.m.
  • Core demo – Adults 25-54
  • 44% of the audience is in the 35-44 age range
  • The station is 55% male and
  • 45% female
  • 33% of their audience has HHI of $100,000 +
  • 31% has a college degree or higher