Joe O’Donnell

The digital world has taken over. We are not quite at the point of the Matrix movies just yet, but I am pretty sure the machines are revving up somewhere. And, of course, just as in our personal lives, the digital world has infiltrated every aspect of business.

Although technology is foremost in today’s corporate world, the people have to share top billing. You can’t forget about the employees—those very important people running the technology.

As the number of jobs that require knowledge-based skills increases, people are more important than ever.

These are thought jobs, that require a higher level of creativity, problem-solving prowess and out-of-the-box thinking. It is the unique human element that can make or break the success of a company.

Every part of your business boils down to people. When you understand this, you’ll do better work, be a better leader, close more sales, help your brand grow and earn more profits.

No matter what business you’re in, the human element is everywhere around you. Humanity makes business run and it can make businesses sputter as well. When you understand this you will be a better leader. You will understand that you are only human. And so is everybody else. And that, if you seek an empathetic, aware and growing business, is all you need to know.


Joe O’Donnell