This issue’s Coffee With brings together office technology sales executive Troy McCawley and Layne Held, a VP at ServisFirst Bank.
Troy McCawley is a partner and the VP of sales at Business Electronics. Born in Oklahoma, McCawley is a UAB graduate who after leaving school embarked on a career in sales with technology companies such as Lanier, Digitel Corporation and Sharp.
McCawley connected with Terry Chapman, CEO of Business Electronics here in Birmingham. Business Electronics is a technology partner providing office tech solutions, phone systems, Sharp Aquos Boards, and managed IT services. We checked in with McCawley about the business environment.
Greatest Opportunity: “We are strategically positioned to develop deep and wide relationships with our existing customer and new customer base. Our optimization strategy in voice/copy print/audio Visual/IT differentiates us from our competition in a very tumultuous industry that is changing very quickly. We are positioned for tremendous expansion in the next several years. We’ve seen 400 percent growth in the last year and half.”
Greatest Challenge: “Substantial growth requires good people and a listening audience. Differentiating yourself in person is easy when you optimize your message, but finding an audience willing to listen to your message is the difficult part. Our success and word of mouth is spreading throughout Birmingham and Atlanta, but it takes a lot of hard work and persistence. Finding the right people with the right attitude and mentality is easier said than done. We are always looking for talented people for our team, but finding the right candidates is often time consuming and requires patience.”
Layne Held works at ServisFirst Bank where he is now first vice president, Commercial Banking. He is from Birmingham and a 2008 graduate of the University of Georgia. He has spent his entire career since at ServisFirst and has been responsible for producing and managing his commercial book of loan and deposit business.
Held is extremely active in the community. He served as chair for the Junior Board of Magic Moments, and as Co-Chair of United Way’s Young Philanthropist Society. He has also been involved in many other organizations throughout Birmingham including the Rotaract Club of Birmingham, Children’s Hospital Leaders of the Future (2011), United Way Emergency Food and Shelter Program Local Board, Birmingham Tip-Off Club, Monday Morning Quarterback Club, Levite Jewish Community Center Board of Directors, and Birmingham Jewish Federation Board of Directors.
Held is currently the co-chair of the 2017 JCC Maccabi Games which will take place in Birmingham in early August. He helped raise over $700,000 from the corporate community in order to put on the games. More than 900 athletes and another 2,500 visitors from across the country will be in Birmingham that week as part of the event.
Greatest Opportunity: “Market share. We have done an excellent job of penetrating each market we serve, but there is always business to be had and opportunity for growth.”
Greatest Challenge: “Price-driven decisions. Rates are not everything, and I have found that businesses come to this realization when it is too late, and their bank can no longer help them the way initially promised. I am not suggesting business owners need to pay unreasonably above market price, but keep in mind other factors when finding a banking partner. Very rarely is the cheapest product and service the best option.”