Tech: Whey We Love WordPress


By Chelsea Berler 

There are many content management (CM) platforms available, but at my company, we continue to use (and love!) WordPress for our clients’ web development.

Sure, there are newer options available, but none of them hit all of the buttons that WordPress does when it comes to being a supple development tool, an easy system for clients to understand, and one with a robust and supportive user community.

Since it came on the scene in 2003, WordPress has grown and changed to keep pace without sacrificing stability to the whims of the moment. WordPress may be getting on in years, but it still kicks butt with the best of them. Best of all, our clients love WordPress, too. Want to know why?

It’s exceptionally easy to use.

When we show clients how to use WordPress for the first time, they’re wowed by how easy it is to make changes to their website. Within minutes they can update text, add a new blog post, switch out images, and add new users.

It’s cost and time effective.

Clients love the fact that they don’t have to call us to make edits to their site. No one wants to wait a full day or a full weekend for someone to make changes, right? This saves a ton of time and money.

It’s accessible from anywhere.

Clients can tap into their WordPress site from everywhere they have internet access. On vacation in Utah and want to post a blog? In Norway on business need to update the phone number on you website? No problem. Just make those updates from any internet-accessible computer. That’s pretty cool and super convenient.

It lets clients add custom touches.

Because WordPress is a development platform, it lets us build extremely complex sites, not just static “brochure” sites that only display content. That means they can feature movies, videos, podcasts, animation, infographics,
and more.

It’s free.

That’s right, free! Clients love free. WordPress always has been and most likely always will be available to anyone, anywhere for nothing. You don’t pay to download, install, use, or update it. It’s open-source, meaning the code base is there for anyone to pour through, correct, or adapt.

It has tons of themes and plugins to add.

All the toys are at your fingertips. There are themes to fit almost any desired layout or style, plus plugins to accomplish almost anything. They can integrate your website with various social networks and services, including custom e-commerce solutions, membership programs, or even including an appointment calendar.

It’s modular.

WordPress can be shaped into practically anything you’d like your website to do. Whether it means installing a plugin or hacking the theme manually, any vision can be realized.

It’s an awesome SEO tool.

WordPress takes care of 80 to 90 percent of the mechanics of SEO for clients, according to Google’s webspam team. This means that WordPress makes it easy for the search engines to crawl through and discover your content.

That’s all pretty darn good!